The Fastest Way To Build Top 1% Copywriting Skills—In Just 20 Mins Per Day

(Without Reading Another Book, Taking Another Course, Or Watching Another YouTube Video)

Join a 3-week challenge where you'll train your brain to recognize (and write) copy that converts—in just 20 minutes a day.

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Black Friday deal ending soon...

We're Entering The AI Marketing Renaissance

There's never been a better time in history to be a marketer.Thanks to AI, you can create products, campaigns, emails, content—all in a fraction of the time, for a fraction of the cost, and with a fraction of the effort.But here's the disclaimer nobody's talking about:In order to unlock this leverage, there's one crucial skill you need to master first:Copywriting.Why?Because good copywriting is at the heart of every marketing activity: Ads, content, lead magnets, emails, landing pages, you name it.But there's an even bigger reason...If you don't know how to write good copy yourself, you can't actually take advantage of the AI Marketing Renaissance.Because you won't be able to tell whether the marketing assets your AI is creating for you are any good or not (most times, it isn’t).Which is why…

The AI Slop Crisis Is Here
(But It’s Actually A Good Thing IF….)

You've probably heard the term "AI slop" before.Heck, you've likely experienced it:LinkedIn posts that feel off, ads that seem hollow, cold emails obviously written by robots.It's everywhere. And it's only accelerating.

So what's causing this?The problem isn't AI itself.The real problem is people using AI as a replacement for skill instead of a multiplier of skill.They don't know what good copy looks like.So when AI generates something, they can't evaluate it.And because AI makes publishing so easy, they just ship mediocre work at scale.But this presents a massive opportunity:The marketers who actually know how to write good copy will:

The gap between "good marketers" and "mediocre marketers" is about to become gigantic.And the main differentiator is going to be:Your ability to recognize & write compelling copy.

Why Copywork Is The Fastest Way To Power Level Your Copywriting Skills

So, how do you actually get good at copywriting?Most people try reading books, watching videos, and taking courses.This usually feels productive.But then when it's time to write, you freeze up and overthink every word.That's because reading about copywriting doesn't make you a better copywriter.Copywork does.The idea is simple:Take a piece of legendary copy and transcribe it by hand, word for word.This is the exact method Gary Halbert, John Carlton, and David Ogilvy used to master their craft.Benjamin Franklin used it too.

Here's why it works:

The only hard part?Knowing what to do copywork on.But that’s why we created 21 Days To Better Copy.

After 21 days, you will:

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Quiz: Is 21 Days To Better Copy
Right For You?

Quiz: Is 21 Days To Better Copy Right For You?

1. Have you been "trying" to get better at copywriting for months (or years) but still feel stuck?Perfect! You might think you’re learning, but just watching and reading doesn’t actually help you get better.2. Do you struggle to tell the difference between good copy and bad copy?That's exactly what copywork fixes. By the end of 21 days, you’ll learn the patterns and habits great writers use—so you’ll know what works and what doesn’t.3. Do you use AI to write your copy but can't tell if what it produces is any good?Here's the truth: AI will only "power level" your output IF you have a baseline understanding of what compelling copy looks like. Otherwise, your AI will just produce polished garbage. This challenge trains your taste so you can actually leverage AI effectively.If any of these sound familiar... then 21 Days To Better Copy was made for you!

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Your Copywork Instructors

In case we haven't met yet, here's a little bit about ourselves (and why we're "qualified" to talk about this stuff)...

Daniel Bustamante

Matthew Brown

In short:We both make a living writing and spend most of our time writing copy for ourselves and for other other people.And in both of our cases, copywork played a huge role at the beginning of our copywriting journeys.

Most People Who "Want To Get Better At Writing" Never Actually Do.

And it's not because they're lazy or untalented.It's because they fall into the same traps over and over again:1. Consumption Addiction: You've read the books. You've watched the videos. You've saved 47 LinkedIn posts about "killer copywriting tips." But when you sit down to write... nothing's changed. You still stare at the blank page, second-guessing every word.2. Analysis Paralysis: You overthink every headline, every hook, every sentence. You spend 3 hours writing a single email because you're not sure if it's "good enough."
Meanwhile, mediocre copywriters are shipping their work and making money.3. The AI Trap: You've tried using ChatGPT to write your copy.
Sometimes it's decent. But most of the time, you can’t tell if AI’s writing is great or terrible—because you don’t know what good writing looks like yet. So you either ship bad copy or waste hours trying to "fix" something you don't understand.5. Shiny Object Syndrome: You've tried courses, books, templates, swipe files, and AI tools. But none of them gave you the skill itself. They gave you information about the skill. Big difference.6. Imposter Syndrome: Deep down, you probably don’t think of yourself as a writer or a copywriter. So every time you think about improving your writing skills, you talk yourself out of it (because “you’re not a writer”).7. No Accountability If you’re reading this, there’s a 95% chance you've "planned" to practice copywriting before. Maybe you even started. But without structure, deadlines, and accountability... it’s too easy for life to get in the way.Any of these sound familiar?Here's the good news:All of these problems have the same root cause.

But they all have the same solution, too.

How 21 Days To Better Copy Works

21 Days To Better Copy is a group challenge designed to help you improve your copywriting skills quickly by doing Iconic Copywork.For 21 days, you’ll spend about 20 minutes a day writing out headlines, ads, and sales letters by hand from some of the best marketers ever.The challenge will officially begin on Wednesday, December 3rd 2025.And it will end on December 23rd—right on time to enjoy the holidays without thinking about this.By the end, you’ll feel substantially more confident in your ability to recognize AND write good copy…Which will ultimately make you a more effective writer, marketer, and business owner.So long as you do the work, of course :)NOTE: If you want to start the challenge later or do it at your own pace, you can.You’ll have lifetime access to our Iconic Copy Library & all the other course materials. But for maximum effectiveness, we highly recommend sticking to the challenge schedule.

Now, here’s everything you’ll unlock by joining the challenge…

Also, as a reward for being a founding member of the Challenge...

You’ll also unlock some sweet bonuses… for free!

Your Investment: $99 $199

For this week only, you can join 21 Days To Better Copy for just $99.(This is our special Black Friday offer.)But after December 1st at midnight EST, this 50%-off discount will expire.And you’ll still be able to join—but for full price ($199).So if you want to lock in your best price ever, make sure to secure your spot before our Black Friday offer expires…

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Why Copywriting Is The #1 Skill You Need To Master In 2025 (Especially With AI)

Not to state the obvious but AI is changing everything.And most people think that means copywriting skills are becoming obsolete…“Why learn copywriting when AI can write for me?”But it’s actually the opposite.Because AI can produce INFITE content—but it can't tell you if that content is any good.Only a trained human can do that.Think about it:If you can't tell the difference between good copy and bad copy... how are you supposed to judge what your AI produces?You can't.So you either:

But if you HAVE trained your brain to recognize great copy, AI will make you unstoppable.

And this challenge will give you that pattern recognition.In just 21 days, you'll have internalized the patterns, rhythms, and frameworks of legendary copywriters.And you'll be able to leverage AI in ways that most people can't even imagine.The question is:Are you going to keep consuming information and “hoping” you get better?Or are you going to download these frameworks into your brain?We hope it’s the latter.

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Still Got Questions?
We're Here To Help!

1/ How much time does this take each day?Approximately 20 minutes. Each day's copywork assignment is designed to be completed in a single focused session. Some people do it first thing in the morning with their coffee. Others do it during lunch. Just find what works for you and stick to it.2/ I've never done copywork before. Is this too advanced for me?Not at all. In fact, this is the perfect starting point. We've designed the challenge specifically for people who are new to copywork. Each assignment comes with clear instructions, and you'll have access to the WhatsApp community if you have questions.3/ I'm already a decent copywriter. Will this still help me?Absolutely. Even experienced copywriters benefit from copywork—it's how you keep your skills sharp and expand your repertoire of patterns and frameworks. The pieces we've selected are legendary for a reason. There's always more to learn.4/ Do I need any special tools or software?Yes, pen and paper lol. We strongly recommend doing copywork by hand (not typing) because the physical act of writing engages your brain differently and accelerates learning.5/ What if I miss a day?Life happens. If you miss a day, just pick up where you left off. The daily emails & the curriculum will be waiting for you. That said, do your best to never miss two days in a row. ‘Cause that’s when things start to go south.6/ How long do I have access to the materials?Lifetime access. Once you join, you can go through the challenge & revisit all the course materials as many times as you want.7/ Is this a live cohort or self-paced?It's a hybrid. The challenge runs on a specific schedule (21 consecutive days), but you can also access the materials at your own pace afterward. The WhatsApp community provides accountability during the live challenge.8/ What makes this different from just finding copy to study on my own?Curation and structure. The hardest part of copywork is knowing WHAT to study. We've spent years learning, studying, and practicing copywriting.And we’ve spent tens of hours curating these 21 pieces based on their educational value, diversity of styles, and effectiveness. Plus, the daily structure and accountability will dramatically increase the odds that you actually do it.9/ How is this different from other copywriting courses?Most copywriting courses teach you ABOUT copywriting. This challenge trains your brain to RECOGNIZE and WRITE great copy. It's the difference between reading about swimming and actually getting in the pool.

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Still Not Sure?
We Have A 14-Day, No-Questions-Asked Refund Policy

We want your investment in 21 Days To Better Copy to be 100% risk-free.So here's our promise:If after 14 days of doing the assignments you do not feel noticeably sharper when reading or writing…The only rule?You have 21 days from the day of your purchase with the challenge starts to request a refund.That said, we're VERY confident in the value of this challenge. Because this approach has been transformational for both of us.Sound fair?

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